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In 1953, Animal Behavior Enterprises contracted with a savings and loan association in Los Angeles to produce a TV commercial featuring a large rabbit named Buck. The thrifty rabbit placed oversized coins into a model bank to the sound of a catchy little tune. Other exhibits developed by ABE included a rabbit that opened a bank vault and dispensed free coin-saving banks. The television commercial was a huge success and ran for 20 years as a staple of LA's local television programming. |
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Photo Gallery (click on each photo to enlarge)
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Video Clips |
Bunny exhibit dispensing toy banks in a sales promotion. |
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| The famous "Buck Bunny" commercial of Los Angeles | [Fast DL: 495KB] | ||||||||||||||||
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Documents |
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