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In 1953, Animal Behavior Enterprises contracted with a savings and loan association in Los Angeles to produce a TV commercial featuring a large rabbit named Buck.  The thrifty rabbit placed oversized coins into a model bank to the sound of a catchy little tune.  Other exhibits developed by ABE included a rabbit that opened a bank vault and dispensed free coin-saving banks.

The television commercial was a huge success and ran for 20 years as a staple of LA's local television programming.

Photo Gallery  (click on each photo to enlarge)


Video Clips

Bunny exhibit dispensing toy banks in a sales promotion.

[Fast DL: 495KB]
The famous "Buck Bunny" commercial of Los Angeles [Fast DL: 495KB]


Market Impact